Monitoring for E-commerce (+ Top Tools List)

As an e-commerce business owner, monitoring your online store is crucial to ensure its smooth operation, identify potential issues, stay ahead of the competition, and keep customers happy. With the ever-increasing number of transactions and customer interactions, it's important to have the right monitoring tools in place to stay on top of your game. In this article, we'll explore the importance of monitoring for e-commerce businesses and provide you with a list of the top tools to help you achieve success.

Why Monitoring Matters for E-commerce

When it comes to running an e-commerce business, every second counts. Downtime or a slow website can result in missed sales opportunities and frustrated customers. By closely monitoring key metrics and events, e-commerce businesses can identify areas for improvement, optimize their websites, and ultimately boost conversion rates and customer satisfaction. Monitoring your e-commerce platform allows you to:

  1. Detect Issues Early: By monitoring key metrics such as website uptime, page load speed, and transaction success rates, you can identify and address issues before they escalate, ensuring a seamless shopping experience for your customers.
  2. Optimize Performance: With monitoring tools, you can gain insights into your website's performance, including page load times, database queries, and server response times. Armed with this data, you can make informed decisions to optimize your website's speed and overall functionality.
  3. Ensure Transaction Security: Monitoring can also help you identify potential security vulnerabilities and irregularities in your system, protecting you and your customers from cyber threats and fraud.
  4. Increase Sales: With the ability to track metrics such as website traffic, cart abandonment rate, and bounce rate, businesses can make data-driven decisions to optimize their websites and increase conversions.

Now that we understand the importance of monitoring, let's dive into our top picks for monitoring tools that are specifically tailored for e-commerce businesses.

Top Monitoring Tools for E-commerce

  1. Notify.Events
  2. Notify.Events is a game-changer. It is a notification platform that allows you to get notifications related to your online business. It integrates with popular e-commerce platforms like WordPress and WooCommerce, Wix, and OpenCart, as well as with monitoring tools like Pingdom, UptimeRobot, Zabbix, Grafana, and more. This means that you can set up real-time alerts and distribute all the notifications among responsible employees by type, priority and working hours. 50+ notification channels are available: Telegram, Signal, SMS, voice, push notifications, email and more. Monitor your website's uptime, track new orders and payments, etc. Stay one step ahead of issues and keep your customers satisfied and your online store running smoothly.

  3. Pingdom
  4. Pingdom is a widely recognized monitoring tool that offers real-time performance monitoring and alerting. It allows you to monitor your website's uptime, page speed, and transaction functionality. Pingdom's user-friendly interface and extensive reporting capabilities make it a popular choice for e-commerce businesses of all sizes.

    Source - Pingdom
  5. New Relic
  6. New Relic provides end-to-end monitoring tools that help you gain visibility into your e-commerce application's performance. It offers deep insights into your website's performance, server infrastructure, and third-party integrations. New Relic's powerful analytics and reporting features enable you to pinpoint bottlenecks and optimize your system for maximum efficiency.

    New Relic.png
    Source - New Relic
  7. Google Analytics

Although primarily known for its robust web analytics capabilities, Google Analytics also offers some monitoring features. By setting up custom alerts, you can receive notifications for specific events, such as a sudden drop in conversion rates or a spike in website errors. Integrating Google Analytics with other monitoring tools can provide you with a holistic view of your e-commerce performance.

Google Analytics.png


Effective monitoring is the backbone of a successful e-commerce business. By investing in the right tools and staying on top of your website's performance, you can ensure a seamless shopping experience for your customers, optimize your operations, and ultimately drive success. Take the time to evaluate your options and find the perfect fit for your e-commerce business. Remember, happy customers are the key to long-term success in the competitive e-commerce landscape.

So, what are you waiting for? Start monitoring and take your e-commerce business to new heights!

Margarita Ramsten | Nov 3, 2023 Share it: